Tata Motors Eyes 6,000 E-Bus Bid, Prioritizes Disciplined Pricing Over Price Wars

Tata Motors, the newly carved out commercial-vehicle unit that listed separately on stock exchanges in November last year, is planning its first major product offensive post-demerger.

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Moneycontrol•20-01-2026, 15:24

Tata Motors Eyes 6,000 E-Bus Bid, Prioritizes Disciplined Pricing Over Price Wars

•Tata Motors plans to bid for a government tender of up to 6,000 electric buses, focusing on disciplined pricing.
•The company aims to regain market share without engaging in aggressive discounting seen in recent auctions.
•Tata has supplied approximately 3,600 battery-powered buses across Indian cities over the past seven years.
•The upcoming tender requires operators to run and maintain buses for 12 years, shifting long-term risks to suppliers.
•Tata's CEO, Girish Wagh, emphasizes pricing in operational and financial risks for the 12-year contract duration.

Why It Matters: Tata Motors prioritizes disciplined pricing and long-term risk assessment in its bid for 6,000 electric buses.

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