From E-Rickshaw to Empire: 'Sardar Ji on Wheels' Outshines Pizza Giants in Kota
Success Story
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News18•01-02-2026, 07:09
From E-Rickshaw to Empire: 'Sardar Ji on Wheels' Outshines Pizza Giants in Kota
- •Jasveer Singh, a newcomer to Kota from Punjab, started his fast-food journey with an e-rickshaw, selling momos and Maggi.
- •After initial struggles in Jawahar Nagar and Dakaniya, he found success by relocating to Dadabari and opening a permanent shop, 'Sardar Ji on Wheels'.
- •Despite a decline in Kota's student population, his business thrived by focusing on quality, affordability, and catering to local families.
- •The menu features popular items like 8 momos for 30 rupees and Kulhad Pizza, with a strong emphasis on using high-quality ingredients like Amul Mozzarella cheese.
- •Jasveer's success is attributed to strategic location, unwavering quality, affordable pricing, and a commitment to serving healthy, delicious food to the community.
Why It Matters: Jasveer Singh's 'Sardar Ji on Wheels' found success in Kota by prioritizing quality, affordability, and local families.
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