Gold Prices Soar to ₹1.40 Lakh, Yet Jewelry Market Thrives on Discounts & Offers
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News18•09-01-2026, 17:28
Gold Prices Soar to ₹1.40 Lakh, Yet Jewelry Market Thrives on Discounts & Offers
- •Despite gold reaching ₹1.40 lakh per 10 grams in the December quarter, the jewelry market saw strong sales.
- •Major players like Titan, Kalyan Jewellers, Senco Gold, and P.N. Gadgil reported robust sales across all segments.
- •Consumers are adapting to high gold prices as the 'new normal', reducing purchase postponements.
- •Companies offered attractive discounts on making charges and 100% value for old gold to stimulate demand.
- •While revenue increased significantly, sales volume declined over 30% as customers opted for lightweight designs.
Why It Matters: High gold prices didn't deter buyers, as discounts and changing consumer behavior fueled strong jewelry sales.
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