L'Oreal Eyes Majority Stake in Innovist, Valued at $350M-$450M
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L'Oreal Eyes Majority Stake in Innovist, Valued at $350M-$450M
M
Moneycontrol•19-03-2026, 16:16
L'Oreal Eyes Majority Stake in Innovist, Valued at $350M-$450M
•L'Oreal is in talks to acquire a majority stake in Indian D2C personal care startup Innovist, known for brands like Bare Anatomy and Chemist at Play.
•The potential deal values Innovist between $350 million and $450 million, making it one of India's largest consumer startup buyouts.
•L'Oreal aims to boost its market share in India, as its current performance in the region is not meeting expectations.
•The acquisition is planned in a staggered manner, with L'Oreal initially taking a controlling stake and potentially full ownership over time.
•Innovist, founded in 2018, reported Rs 300 crore revenue in FY25 and its first profit of Rs 12 crore, with projected growth to Rs 750-770 crore in FY26.
