Sadak Suraksha Abhiyan 2026 Telethon: Making Road Safety a National Duty
Business
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Moneycontrol•27-01-2026, 14:06
Sadak Suraksha Abhiyan 2026 Telethon: Making Road Safety a National Duty
- •The Ministry of Road Transport and Highways launches the Sadak Suraksha Abhiyan 2026 Telethon, urging citizens to embrace road safety as a duty, not just compliance.
- •The campaign, now in its fourth year, aims to deepen awareness and foster safer road behavior nationwide with the theme "From Care to Duty."
- •It is built on four pillars: कायदा (Discipline), कर्त्तव्य (Duty), कवच (Shield), and क्रांति (Change), emphasizing collective responsibility and technological innovation.
- •Prominent personalities like Amitabh Bachchan, Vicky Kaushal, Alia Bhatt, and Swanand Kirkire, along with Chatori Rajani, support the initiative to amplify its message.
- •The telethon features discussions with policy experts, technologists, and civil society leaders, including Shankar Mahadevan, and a musical performance by The Anirudh Verma Collective.
Why It Matters: The Sadak Suraksha Abhiyan 2026 Telethon calls for a nationwide shift to view road safety as a collective duty.
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