Women's Day Special: Ajaita Shah Returns from US to Empower Rural Women, Praised by PM Modi

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Ajaita Shah Empowers Rural Women Entrepreneurs, PM Modi Praises Initiative

Women’s Day Special: अमेरिका से लौटीं अजैता शाह, गांवों की महिलाओं को बनाया उद्य

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News18•08-03-2026, 06:25

Ajaita Shah Empowers Rural Women Entrepreneurs, PM Modi Praises Initiative

•Ajaita Shah returned from America 21 years ago to empower rural women in India, founding Frontier Markets.
•Her company uses the 'Meri Saheli App' to connect rural women ('Saral Jeevan Saheli') with essential products and services.
•These women sell solar products, home appliances, and provide digital/financial services, earning Rs 3,000-10,000 monthly.
•The model bridges demand and supply in villages, strengthening local economies and providing employment.
•Prime Minister Narendra Modi has praised Ajaita Shah's work, recognizing its national impact.

Read Full Article on News18 in Hindi

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