CBT Launches 'Book Helps, Mobile Harms' Campaign at Kolkata Book Fair
North Delhi
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News18•31-01-2026, 19:05
CBT Launches 'Book Helps, Mobile Harms' Campaign at Kolkata Book Fair
- •Children's Book Trust (CBT) launched the 'Book Helps, Mobile Harms' campaign at the 49th International Kolkata Book Fair to promote reading and warn against excessive mobile use.
- •CBT's stall (E-63) features over 1,000 affordable children's books in English, Bengali, Hindi, and Urdu, including picture books, storybooks, and moral value-based content.
- •The campaign addresses concerns about screen time, highlighting mobile's negative impact on eyesight, mental health, and concentration, contrasting it with reading's benefits for imagination and critical thinking.
- •UNESCO's GEM Report 2023–24 supports the campaign, noting 79 education systems globally have banned smartphones in classrooms due to distraction and learning impairment.
- •CBT, a New Delhi-based non-profit, is expanding its reach in Eastern and North-Eastern India through its 'Look East Policy,' ensuring affordable books reach all children.
Why It Matters: CBT champions reading over screen time at the Kolkata Book Fair, promoting literacy and child development.
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