Bollywood's Sequel Craze: Shortcut to Success or Creative Dead End?
Movies
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News18•21-01-2026, 18:46
Bollywood's Sequel Craze: Shortcut to Success or Creative Dead End?
- •Bollywood is increasingly relying on sequels like Border 2, Stree 2, and Bhool Bhulaiyaa 3, indicating a 'sequel culture' as a new 'earning mantra'.
- •Nostalgia is a major driver for sequel success, with films like Gadar 2 leveraging audience's emotional connection to past characters and stories.
- •Filmmakers prefer sequels due to lower risk and higher potential returns, as they offer a 'ready-made foundation' and reduced marketing effort.
- •However, brand value alone isn't enough; films like Baaghi 4 and Radhe failed due to weak scripts, proving that novelty is crucial for audience engagement.
- •Beyond sequels, Bollywood is exploring 'spin-offs' and 'crossovers' like Yash Raj's Spy Universe and Rohit Shetty's Cop Universe to expand franchises.
Why It Matters: Bollywood's sequel trend offers lower risk and leverages nostalgia, but success hinges on balancing brand with fresh storytelling.
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