Women-Centric Films: Bollywood's Unsung Box Office Heroes and Profit Powerhouses
Movies
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News18•30-01-2026, 09:40
Women-Centric Films: Bollywood's Unsung Box Office Heroes and Profit Powerhouses
- •Women-centric films consistently deliver high profits due to lower budgets (₹30-60 crore) compared to male superstar films (₹200+ crore), exemplified by 'The Kerala Story's' ₹240 crore net on a ₹20-30 crore budget.
- •Content-driven narratives are a hallmark, as these films rely on strong scripts rather than superstar 'masala image,' proving audiences are drawn to thrillers and emotional dramas like 'Kahaani,' 'Raazi,' 'Queen,' and 'Pink'.
- •They attract a significant female audience, leading to strong word-of-mouth publicity and extended theatrical runs, as seen with 'Gangubai Kathiawadi'.
- •Recent films like 'Crew' (₹150+ crore) and upcoming 'Mardaani 3' demonstrate successful integration of women into commercial genres like action and comedy, breaking traditional gender roles.
- •These films gain global recognition and higher overseas earnings by presenting grounded, emotional stories of Indian culture at international festivals.
Why It Matters: Women-centric films are Bollywood's 'lucky charm,' offering high returns, strong content, and expanding audience base.
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