Pongal Gifting Frenzy: TN Parties Shower Voters with Steel Plates to Cricket Kits Ahead of Polls
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Moneycontrol•14-01-2026, 12:33
Pongal Gifting Frenzy: TN Parties Shower Voters with Steel Plates to Cricket Kits Ahead of Polls
- •Tamil Nadu's harvest festival, Pongal, has become a major political outreach event with extensive gifting by DMK and AIADMK.
- •Gifts range from stainless steel plates, Pongal pots, ghee, rice, and sarees to cricket kits, far exceeding previous years.
- •The state government announced Rs 3,000 cash assistance for ration card holders as part of Pongal celebrations.
- •DMK leaders like K N Nehru and S Regupathy distributed household items and vessels, branded with party leaders' images.
- •AIADMK leaders, including C Vijayabhaskar and SP Velumani, distributed elaborate Pongal kits and cricket kits respectively.
- •BJP criticized the giveaways as election-oriented, while DMK defended them as a long-standing tradition and a reflection of public goodwill.
Why It Matters: Tamil Nadu parties are engaging in unprecedented Pongal gifting to influence voters ahead of upcoming Assembly elections.
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