•Mokalsar matkas from Jalore, Rajasthan, are in high demand, even preferred over refrigerators, for their natural cooling ability.
•The century-old craft uses special clay from Raithal ponds, with artisans starting production in December for summer demand.
•Artisans like Bhimaram call them 'natural refrigerators' as they keep water ice-cold for long periods.
•Health-conscious consumers choose matka water (alkaline, aids digestion) over fridge water (causes infections), boosting traditional potters' livelihood.
•Supply extends beyond Jalore to various districts of Rajasthan and wholesale traders in Gujarat due to high demand for their earthy fragrance and natural coolness.
