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Smart TV ACR Feature Explained: Protect Your Privacy by Disabling It
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Is Your Smart TV Spying? Disable ACR Feature Now to Protect Your Privacy!
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News18
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21-02-2026, 14:33
Is Your Smart TV Spying? Disable ACR Feature Now to Protect Your Privacy!
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Many smart TVs use Automatic Content Recognition (ACR) to track viewing habits, sending data to companies.
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ACR collects 'fingerprints' of video/audio to identify content watched across cable, OTT, or DVDs.
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This data is used for targeted advertising, raising significant privacy concerns as it reveals personal preferences.
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Experts call this 'snooping'; millions in India use smart TVs with ACR enabled by default.
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Steps to disable ACR vary by brand: Samsung, LG, TCL/Hisense, and Sony/Android TVs have specific settings.
Read Full Article on News18 in Hindi
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