UP's ODOP Scheme to Brand Litti-Chokha, Budhau Chacha's Barfi Globally
Gorakhpur
N
News18•27-01-2026, 21:44
UP's ODOP Scheme to Brand Litti-Chokha, Budhau Chacha's Barfi Globally
- •Uttar Pradesh is branding traditional dishes under the 'One District, One Product (ODOP)' scheme for global recognition.
- •Litti-Chokha and Budhau Chacha's Barfi are selected as main dishes for the Gorakhpur division's food cluster.
- •Budhau Chacha's Barfi, started by Ram Chaudhary in 1967 at Bargadwa Chauraha, Gorakhpur, has become a city icon.
- •Entrepreneurs will receive government support for quality, packaging, branding, and marketing; GI tags are also planned.
- •Special ODOP stalls at tourist destinations will promote local flavors to domestic and international visitors.
Why It Matters: Uttar Pradesh is elevating local dishes like Litti-Chokha and Budhau Chacha's Barfi to global brands.
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