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East Medinipur Holi 2026: Tamluk Sees Record Rush for Homemade, Chemical-Free Abir, Anticipating Bumper Profits
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Holi 2026: Tamluk's Herbal Abir Boom - Chemical-Free Colors Drive Record Demand
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News18
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24-02-2026, 13:20
Holi 2026: Tamluk's Herbal Abir Boom - Chemical-Free Colors Drive Record Demand
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Tamluk factories see record busyness producing herbal abir for Holi 2026, driven by increasing health consciousness.
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These 30-year-old units use natural ingredients like arrowroot, mixed with colors, boiled, distilled, ground, and sun-dried.
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The herbal abir is completely safe for skin, unlike chemical colors which can cause allergies or eye damage.
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Factories are producing 10 different colors, with preparations starting two months before Holi, leading to round-the-clock work.
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Despite being slightly more expensive, herbal abir is consciously chosen by consumers, revitalizing Tamluk's cottage industry.
Read Full Article on News18 in Bengali
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