Deloitte: 86% Indians View Jewellery as Core Wealth Asset, Rivaling Market Instruments
Personal Finance
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CNBC TV18•07-01-2026, 14:08
Deloitte: 86% Indians View Jewellery as Core Wealth Asset, Rivaling Market Instruments
- •86% of Indians consider jewellery a core wealth asset, nearly matching market-linked instruments like mutual funds and equities (87%).
- •Jewellery buying is multi-faceted: 56% buy for investment and fashion, 28% purely for investment, especially among older demographics.
- •Younger consumers (Gen Z, millennials) prefer lightweight, minimalist designs and diversify into silver (51% Gen Z) and platinum (34%).
- •Purchase occasions are broadening beyond weddings to birthdays, anniversaries, and daily wear, with rings, chains, and earrings popular.
- •Despite digital discovery, over 85% of purchases are offline; retailers face margin pressures, needing improved inventory and omnichannel strategies.
Why It Matters: Jewellery is a hybrid asset in India, blending financial investment with evolving lifestyle and fashion trends.
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