Millennials and Gen Z Reshape India's Home Loan Industry: A Digital Transformation

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Millennials & Gen Z Drive India's Home Loan Revolution: Digital, Fast, Flexible

real estate property

C

CNBC Awaaz•17-03-2026, 11:33

Millennials & Gen Z Drive India's Home Loan Revolution: Digital, Fast, Flexible

•Millennials and Gen Z now comprise 90-95% of India's home loan market, according to the BASIC Home Loan report.
•A digital-first mindset leads 72% under 40 to apply online, with 80% using Digilocker for paperless processes.
•Young borrowers demand quick loan approvals (24-48 hours) and are willing to pay more for speed and immediate disbursement.
•They prefer flexible EMI options like step-up EMIs, longer repayment periods, and partial prepayment facilities.
•Preference for 'ready-to-move-in' homes highlights a demand for speed and transparency, avoiding project delays.

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