Gen Z Embraces 'Soft Saving' for Mental Well-being Over Early Retirement
Business
N
News18•11-01-2026, 12:00
Gen Z Embraces 'Soft Saving' for Mental Well-being Over Early Retirement
- •Gen Z is shifting from traditional financial planning, prioritizing experiences and mental well-being.
- •A recent Intuit Prosperity Index study highlights this trend among 18-25 year olds.
- •This new financial approach is termed 'Soft Saving', contrasting with the FIRE movement and hustle culture.
- •Gen Z focuses on personal growth and fulfillment in the present, rather than solely saving for an unknown future.
- •The study indicates Gen Z is less interested in early retirement, viewing saving as progress, not pressure.
Why It Matters: Gen Z's 'Soft Saving' prioritizes present well-being and personal growth over traditional early retirement goals.
✦
More like this
Loading more articles...
