Mobile Era Threatens Rural Bengal's Tusu Tradition: Choudal Sellers Disappointed in Purulia
West Bengal
N
News18•14-01-2026, 15:36
Mobile Era Threatens Rural Bengal's Tusu Tradition: Choudal Sellers Disappointed in Purulia
- •The traditional Tusu festival of Jangalmahal is losing its essence due to modernity and mobile phone addiction.
- •Choudal sales are declining, with buyers purchasing them merely as a formality due to high prices.
- •Sellers like Ritam Mahato note a significant drop in sales compared to previous years.
- •Customers Dolly and Yashoda highlight the steep price increase, forcing them to buy smaller Choudals.
- •Despite efforts by artists to preserve culture, the Tusu festival's traditional charm is fading in the mobile age.
Why It Matters: Modernity and mobile addiction are eroding the traditional Tusu festival and Choudal sales in Purulia.
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