Bollywood Stars Forging Jewellery Brands

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Bollywood Stars Shine in Jewellery Business: Tamannaah, Karan, Shraddha & More

Indian film stars expand jewellery ventures with new labels across fine and festive segments

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Storyboard•03-03-2026, 12:31

Bollywood Stars Shine in Jewellery Business: Tamannaah, Karan, Shraddha & More

•Tamannaah Bhatia to launch "Tamanna Fine Jewellery" in 2026, focusing on premium craft and personality.
•Karan Johar co-founded "Tyaani Jewellery" in 2017, specializing in contemporary polki and modern bridal designs.
•Shraddha Kapoor is a co-founder/investor in "Palmonas," a demi-fine jewellery startup blending luxury with affordability, launched in 2024.
•Neelam Kothari Soni founded "Neelam Jewels / Neelam Kothari Fine Jewels," known for elegant gemstone and diamond creations.
•Shanaya Kapoor co-created "Indinoor," offering expressive, wearable festive pieces for modern Indian fashion.

Read Full Article on Storyboard in English

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