Ajit Pawar's 'Pink Jacket' Legacy: A Political Strategy That Won 41 MLAs
Pune
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News18•29-01-2026, 08:45
Ajit Pawar's 'Pink Jacket' Legacy: A Political Strategy That Won 41 MLAs
- •Ajit Pawar adopted a 'pink color' branding strategy after Lok Sabha election shocks to connect with women and youth.
- •He had 18 special pink or crimson jackets tailored and wore them consistently in public appearances.
- •The pink strategy was linked to promoting schemes for women and the 'Ladki Bahin' initiative, aiming to attract female voters.
- •Despite initial skepticism from political analysts, this 'pink experiment' contributed to 41 MLAs being elected for Ajit Pawar's faction.
- •The article reflects on this unique political strategy following Ajit Pawar's demise, marking it as a significant chapter in Maharashtra's political history.
Why It Matters: Ajit Pawar's 'pink jacket' strategy was a unique and successful political move to connect with women voters.
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