End-User Demand Fuels Premium Under-Construction Housing Boom: Experts
Real Estate
C
CNBC TV18•05-01-2026, 15:52
End-User Demand Fuels Premium Under-Construction Housing Boom: Experts
- •Premium under-construction housing shows strong resilience, driven by end-user demand aligning purchases with long-term lifestyle and financial planning.
- •The segment saw up to 36% price appreciation in 2025 across key cities like Noida, outperforming completed inventory, indicating a shift from speculation to buyer preference.
- •Buyer confidence is boosted by developer reputation, RERA transparency, infrastructure visibility (expressways, metro), and a focus on future-ready communities.
- •Experts like Sanjay Sharma (SKA Group) and Ashok Singh Jaunapuria (SS Group) confirm buyers prioritize long-term liveability, larger homes, and integrated amenities.
- •Limited ready inventory and developers' calibrated launch strategies also contribute, with buyers seeking rational pricing and appreciation linked to real consumption.
Why It Matters: Premium under-construction housing thrives on genuine end-user demand, driven by long-term value and infrastructure.
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