Study: T20 World Cup Generated 32 Million Cricket Pageviews Before IPL 2026

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T20 World Cup Ignites 32 Million Cricket Pageviews Ahead of IPL 2026: Study

Cricket - ICC Men's T20 World Cup 2026 - Group A - India v United States - Wankhede Stadium, Mumbai, India - February 7, 2026 India's Mohammed Siraj celebrates with teammates after dismissing Andries Gous of the U.S. REUTERS/Francis Mascarenhas

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CNBC TV18•05-03-2026, 17:03

T20 World Cup Ignites 32 Million Cricket Pageviews Ahead of IPL 2026: Study

•Cricket content generated over 32 million pageviews in 90 days, a 28% increase, driven by T20 World Cup and IPL 2026 buzz.
•T20 cricket alone saw 16 million pageviews, a 240% jump, with T20 World Cup specific articles hitting 13 million (522% surge).
•Engagement extends beyond match days, with fans tracking schedules, squads, and tournament developments.
•Traditional rivalries like India vs Pakistan boosted views by 59% to 1.1 million pageviews.
•BCCI-related content garnered 6.8 million pageviews, focusing on squad selections and administrative decisions.

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