Sir Martin Sorrell on AI, Consolidation, and India's Advertising Future
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CNBC TV18•11-01-2026, 13:31
Sir Martin Sorrell on AI, Consolidation, and India's Advertising Future
- •Sir Martin Sorrell, founder of S4Capital, shared insights on the global advertising industry's future during his India visit.
- •He warned that consolidation alone won't solve structural challenges, citing deals like Omnicom–Interpublic Group.
- •Sorrell highlighted AI's growing impact on jobs and its role in reshaping creative, media, and data functions.
- •India's rising significance in the global digital and cloud ecosystem under Narendra Modi's leadership was emphasized.
- •He noted the enduring power of big technology platforms over advertising economics and urged adaptation to rapid change.
Why It Matters: Sir Martin Sorrell sees AI, consolidation, and India's digital growth as key drivers of advertising's future.
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