Steve Jobs Revitalized Apple's Brand with a Nike-Inspired Strategy

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How Nike's Marketing Wisdom Fueled Steve Jobs' Apple Revival

How Nike's Marketing Wisdom Fueled Steve Jobs' Apple Revival

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Firstpost•26-02-2026, 12:17

How Nike's Marketing Wisdom Fueled Steve Jobs' Apple Revival

•Steve Jobs returned to a struggling Apple in 1997, facing uninspired products and an identity crisis.
•Jobs believed Apple had lost its meaning and needed to reconnect with core values, not just technology.
•He drew inspiration from Nike's marketing, which focused on honoring athletes and the spirit of sport rather than just selling shoes.
•Jobs realized consumers bought a story of ambition and potential from Nike, a lesson he applied to Apple.
•His advice to Nike CEO Mark Parker: "Get rid of the crappy stuff and focus on the good stuff," reflecting Apple's own turnaround strategy.

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