Perplexity's Stance: Why It Avoids the AI Advertising Model

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Perplexity Dumps Ads to Prioritize Trust, OpenAI Embraces Them

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Firstpost•20-02-2026, 12:20

Perplexity Dumps Ads to Prioritize Trust, OpenAI Embraces Them

•AI startup Perplexity reverses course, abandoning plans for advertisements in its chatbot to maintain user confidence.
•The company, which previously tested sponsored responses, now believes credibility outweighs short-term revenue gains.
•Perplexity's decision contrasts with the industry trend of ad-driven monetization to offset high AI infrastructure costs.
•Executives state that even clearly labeled promotions risk eroding the perception of objectivity and user trust.
•OpenAI, meanwhile, is testing ads within ChatGPT for Free and Go plan users, sparking user concerns over privacy and bias.

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