X Launches 'Starterpacks' to Boost User Engagement, Inspired by Bluesky
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Firstpost•22-01-2026, 12:31
X Launches 'Starterpacks' to Boost User Engagement, Inspired by Bluesky
- •X introduces 'Starterpacks,' curated lists of accounts to help users discover content based on their interests, similar to Bluesky's feature.
- •Nikita Bier, X's head of product, announced the feature, stating it will roll out to all users soon after months of internal curation.
- •The Starterpacks cover various topics like News, Politics, Gaming, and Fashion, aiming to simplify navigation for new and existing users.
- •Unlike Bluesky's user-generated lists, X's Starterpacks are internally created, focusing on handpicked 'top posters' by the company.
- •This move revives X's (formerly Twitter's) early concept of suggested user lists, aiming to improve user onboarding and retention amidst competition.
Why It Matters: X's new 'Starterpacks' aim to enhance user discovery and engagement through curated lists, mirroring a rival's successful feature.
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