Apple May Skip iPhone 18 Launch, Reshaping Future Lineup Strategy
Technology
M
Moneycontrol•30-01-2026, 14:40
Apple May Skip iPhone 18 Launch, Reshaping Future Lineup Strategy
- •Apple is reportedly considering a major shake-up of its iPhone portfolio, potentially removing its most widely sold standard iPhone model as early as next year.
- •The company aims to restructure how iPhones are positioned, launched, and sold globally, moving away from a single, crowded annual launch cycle.
- •Instead of a traditional base model, Apple might focus on differentiated devices like Pro variants and new categories, possibly introducing an 'iPhone Air'.
- •Launch timings could be staggered, with Pro models retaining the fall spotlight and other models arriving later in the year to extend marketing momentum.
- •This multi-year transition indicates Apple's confidence in steering users towards more segmented, purpose-built devices, redefining the 'default' iPhone.
Why It Matters: Apple plans to overhaul its iPhone strategy, potentially dropping the standard model and staggering launches.
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