Apple's Ambitious 2026 Plan: Three 'Ultra' Devices for Premium Segment

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Apple's 'Ultra' Push: Three New Premium Devices Coming in 2026

Apple

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Moneycontrol•08-03-2026, 22:06

Apple's 'Ultra' Push: Three New Premium Devices Coming in 2026

•Apple plans a major push into a "super-premium" tier with three new "Ultra"-class devices by 2026, targeting high-end users.
•Expected devices include a foldable iPhone Ultra (~$2,000) with a large folding display and under-display sensors.
•New AirPods Ultra could feature computer-vision cameras for AI-powered contextual Siri interactions.
•A MacBook Ultra with a touch-enabled OLED display is anticipated, potentially costing 20% more than current MacBook Pros.
•This strategy aims to complement existing entry-level products like Apple Watch SE and iPad 11, as reported by Mark Gurman.

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