Budget's AVGC Labs: A Landmark Step for India's Creative Talent Pool and Economy
Technology
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Moneycontrol01-02-2026, 17:31

Budget's AVGC Labs: A Landmark Step for India's Creative Talent Pool and Economy

  • The government plans to establish AVGC Content Creator Labs in 15,000 schools and 500 colleges, a move praised by industry executives.
  • Finance Minister Nirmala Sitharaman highlighted the sector's need for 2 million professionals by 2030, proposing Rs 250 crore for IICT Mumbai to set up these labs.
  • Industry leaders like Nitish Mittersain (Nazara Technologies) and Rajan Navani (JetSynthesys) believe this will foster grassroots talent, create original Indian IP, and position India as a global creative hub.
  • Manvendra Shukul (Lakshya Digital) emphasized the Budget's commitment to talent creation, addressing the need for a future-ready workforce aligned with global production standards.
  • The initiative is seen as a strong signal to investors, professionalizing India's creator economy and unlocking value in media and entertainment, with IICT Mumbai becoming a global center of excellence.

Why It Matters: The Budget's AVGC labs proposal is a pivotal step to formalize India's creator economy and expand its creative talent.

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