China's Viral 'Are You Dead Yet?' App Resonates with Gen Z
Technology
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CNBC TV18•26-01-2026, 13:52
China's Viral 'Are You Dead Yet?' App Resonates with Gen Z
- •The Chinese app, 'Are You Dead Yet?', has become the most downloaded paid app in China, despite its dark name.
- •It's a daily check-in app where users tap a button to confirm they are okay; if no response for two days, a trusted contact is alerted.
- •The app's popularity highlights Gen Z's concerns about independence, loneliness, and safety while living alone in modern cities.
- •Many young adults in China are choosing to live alone, with one-person households projected to reach 200 million by 2030.
- •Created by three Gen Z founders, the app addresses practical fears of something going wrong when living solo and unnoticed.
Why It Matters: A simple check-in app addressing loneliness and safety for solo dwellers has become a hit with Gen Z in China.
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