Google Warns Publishers: Stop 'Content Chunking' for AI SEO, Focus on Human Readers
Technology
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Moneycontrol•10-01-2026, 14:02
Google Warns Publishers: Stop 'Content Chunking' for AI SEO, Focus on Human Readers
- •Google has issued a warning against 'content chunking,' an SEO trend where publishers reformat content for AI systems.
- •This technique involves breaking articles into short paragraphs, using multiple subheadings (often questions), and structuring pages like chatbot prompts.
- •Publishers believed this would make content more digestible for AI models like Gemini and improve Google Search rankings.
- •Google's John Mueller and Danny Sullivan clarified that the company does not use such signals for search rankings.
- •Google emphasizes that optimizing for machines rather than human readers is misguided and can negatively impact search visibility.
Why It Matters: Google advises publishers to prioritize human readers over AI systems for effective SEO and better search rankings.
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