iPhone 18 Prices May Hold Steady Despite Rising Costs, Analyst Predicts
Technology
M
Moneycontrol•29-01-2026, 10:15
iPhone 18 Prices May Hold Steady Despite Rising Costs, Analyst Predicts
- •Apple may keep iPhone 18 starting prices flat in 2026, despite increasing supply chain costs, according to analyst Ming-Chi Kuo.
- •This strategy aims to maintain market demand and offers a marketing advantage, even with rising memory and A20 chip production costs.
- •TSMC's high demand for advanced manufacturing due to AI growth is driving up chip production costs for Apple.
- •Apple is expected to absorb these higher costs in the short term, rather than passing them to consumers, to secure supply and maintain market share.
- •Long-term, Apple plans to offset potential margin impacts through its high-margin services business, which continues to grow.
Why It Matters: Apple may absorb rising production costs for iPhone 18 to keep prices stable, leveraging its services business.
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