Apple's New MacBook Neo Debuts at ₹69,900, Targeting Affordable Laptop Segment

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MacBook Neo Debuts at ₹69,900: Apple Targets Affordable Laptop Market

Apple MacBook Neo

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CNBC TV18•05-03-2026, 09:50

MacBook Neo Debuts at ₹69,900: Apple Targets Affordable Laptop Market

•Apple unveils MacBook Neo, starting at ₹69,900 in India, aimed at students and budget-conscious buyers.
•Priced significantly below MacBook Air, it directly competes with budget Windows notebooks and Chromebooks.
•Features a 13-inch Liquid Retina display, A18 Pro chip (from iPhone 16 Pro), 8GB RAM, and up to 16 hours battery life.
•Design includes recycled aluminium and new color options; compromises like non-backlit keyboard and two USB-C ports keep costs low.
•Pre-orders are open, with availability starting March 11, 2026; Touch ID is exclusive to the 512GB variant.

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