Noise Master Series Targets Premium Audio with Design, R&D, and Bose Partnership
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Noise elevates Master Series to premium audio via Bose partnership, R&D
M
Moneycontrol•13-03-2026, 12:10
Noise elevates Master Series to premium audio via Bose partnership, R&D
•Noise is pushing its Master Series into the premium audio segment, focusing on design, R&D, and a strategic partnership with Bose.
•Co-founder Amit Khatri states the Master Series signifies a long-term shift towards global-grade engineering, expanded in-house R&D, and advanced acoustic architectures.
•The "Sound by Bose" collaboration provides access to Bose's six decades of acoustic research, enabling Noise to calibrate audio output to global standards while maintaining accessibility.
•The Master Buds 2, the first product reflecting this strategy, features adaptive active noise cancellation, spatial audio with head tracking, and deeper AI integration.
•Noise aims to deliver premium features at accessible prices, leveraging scale, a mature software ecosystem, and the Bose partnership, with a strong focus on design and user privacy.
