OpenAI's Sora App Loses Momentum: Downloads and Spending Decline
Technology
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Moneycontrol•31-01-2026, 16:07
OpenAI's Sora App Loses Momentum: Downloads and Spending Decline
- •OpenAI's Sora app, initially a sensation, topped the US App Store and reached 1 million downloads faster than ChatGPT.
- •New data from Appfigures reveals a significant decline in Sora's momentum, with downloads falling 32% in December and 45% in January 2026.
- •Consumer spending on the app also dropped 32% month-over-month as of January, despite December typically being a strong month for mobile apps.
- •Intensified competition from Google's Gemini and Meta AI's Vibes, alongside copyright restrictions, are cited as key factors for the decline.
- •Sora, an AI-native video social network, has recorded 9.6 million downloads and $1.4 million in consumer spending, but its novelty appears to be waning.
Why It Matters: OpenAI's Sora app, despite a strong launch, is struggling to maintain user engagement and growth amidst competition and content restrictions.
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