UIDAI Unveils 'Udai' as Aadhaar Mascot to Simplify Digital Identity for Citizens
Technology
M
Moneycontrol•08-01-2026, 21:22
UIDAI Unveils 'Udai' as Aadhaar Mascot to Simplify Digital Identity for Citizens
- •UIDAI introduced 'Udai' as the official mascot for Aadhaar, marking a new phase in citizen communication.
- •The mascot aims to simplify communication around Aadhaar services, making information more relatable and accessible.
- •Udai will help explain topics like Aadhaar updates, authentication, offline verification, and selective sharing of personal information.
- •Designed as a friendly, approachable character in bright colors, reflecting trust and accessibility.
- •The mascot will be used across digital campaigns, awareness drives, and public communication materials to create a consistent identity.
Why It Matters: UIDAI's new mascot 'Udai' aims to simplify Aadhaar communication and enhance citizen understanding of digital identity.
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