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X Launches Integrated 'Paid Partnership' Label for Sponsored Content
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X Launches Built-in 'Paid Partnership' Label for Sponsored Posts
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Moneycontrol
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03-03-2026, 08:31
X Launches Built-in 'Paid Partnership' Label for Sponsored Posts
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X introduces a native 'Paid Partnership' label for sponsored posts, replacing reliance on hashtags like #ad.
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The feature, announced by Nikita Bier, adds a simple toggle for disclosure beneath post content and can be applied retroactively.
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This update aligns X with FTC guidelines, which mandate clear disclosure of paid relationships for creators.
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Instagram introduced a similar tool in 2017, while X creators previously used hashtags for disclosure.
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The move aims to simplify compliance, increase transparency for users, and attract creators amidst X's ongoing challenges.
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