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Trends
M
Moneycontrol05-01-2026, 13:12

Loneliness Economy Rises: Urban Dwellers Pay for Companionship Amidst Isolation

  • Loneliness is now an emerging social and economic trend, giving rise to a 'loneliness economy'.
  • Fast-paced life, digital interactions, and relocation to cities contribute to widespread loneliness in metros.
  • People are willing to pay for companionship, conversation, and emotional connection to fill this void.
  • Paid social meetups are gaining popularity in cities like Delhi, Mumbai, Bengaluru, Gurugram, and Kolkata, focusing on safe, respectful interaction, not dating.
  • Experts warn prolonged loneliness can lead to mental health issues, driving demand for genuine human connection over digital chats.

Why It Matters: The 'loneliness economy' is growing as urban dwellers pay for genuine human connection to combat isolation.

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