Savita Devi's Achaar Brand: A Jeevika Success Story Revealed

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From ₹10,000 Loan to Local Brand: Savita Devi's Pickle Startup Success Story

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News18•22-02-2026, 20:01

From ₹10,000 Loan to Local Brand: Savita Devi's Pickle Startup Success Story

•Savita Devi, an unemployed woman from Manjhi block, Saran district, transformed her destiny with a ₹10,000 loan from Jeevika.
•She started a small pickle business that has grown into a successful local brand within a year.
•The secret to her success lies in her homemade spices, used in over a dozen varieties of pickles.
•High demand in local markets and villages eliminates the need for extensive marketing efforts.
•Savita is reinvesting profits to scale her business and offers free training to other unemployed women for self-reliance.

Read Full Article on News18 in Hindi

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