Trust, Not Discounts, Key to Rural E-commerce Success, Says Rozana Co-founder
CCNBC TV18•17-03-2026, 20:20
Trust, Not Discounts, Key to Rural E-commerce Success, Says Rozana Co-founder
- •Adwait Vikram Singh, Co-founder of Rozana, states that trust, not discounts, is crucial for cracking rural e-commerce in India.
- •Rozana leverages community networks and village champions to build trust, a strategy social media failed to achieve.
- •The company targets the over $2 trillion rural consumption market with a hybrid model of digital commerce and physical centers.
- •Rozana has raised ₹290 crore in Series B funding and serves over a million households in 21,000 villages, with 90% first-time e-commerce users.
- •The platform is nearing a ₹1,000 crore annual run rate, focusing on unit economics and affordability for Bharat, unlike urban-centric large players.
