Omnicom Leverages Acxiom Data and AI for India, APAC Growth After IPG Deal
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Omnicom Leverages Acxiom Data, AI for India & APAC Growth Post-IPG Deal
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CNBC TV18•18-03-2026, 23:07
Omnicom Leverages Acxiom Data, AI for India & APAC Growth Post-IPG Deal
•Omnicom Group is focusing on data and artificial intelligence to fuel growth in India and Asia Pacific after acquiring Interpublic Group (IPG).
•Acxiom is highlighted as a "tremendous data asset" crucial for future technology platforms and enhancing client solutions, according to Tony Harradine, CEO of Omnicom Media Asia Pacific.
•In India, CEO Kartik Sharma notes Acxiom provides access to over 520 million privacy-safe identities, sharpening precision marketing and blending Omnicom's global clients with IPG's local portfolio.
•The initial 100 days focused on integration and reassurance, with minimal disruption to clients, as the transition has been well-received by clients and teams.
•This integration aligns with a broader industry trend of agencies repositioning themselves around data, AI, and connected ecosystems to maintain competitiveness.
