A Labubu in a Santa Claus outfit is displayed for sale at a holiday market in Times Square in Manhattan, New York City, U.S., November 15, 2025. REUTERS/Kylie Cooper
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Firstpost31-01-2026, 08:18

Labubu-maker Pop Mart to establish European HQ in London after Starmer's China trip

  • Pop Mart, maker of the popular 'ugly-cute' Labubu dolls, will set up its European headquarters in London.
  • The deal was secured during UK Prime Minister Keir Starmer's four-day visit to China, aimed at boosting Britain's economy.
  • Pop Mart plans to open seven new shops across Britain, including a flagship store on London's Oxford Street, and 20 more across Europe.
  • The investment is expected to create over 150 jobs in Britain.
  • Starmer met with Chinese leaders Xi Jinping and Premier Li Qiang, emphasizing closer ties and 'real progress' in discussions.

Why It Matters: Pop Mart is establishing its European HQ in London, a deal secured by PM Starmer during his China visit.

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