Advertising Hits and Misses: Akhada Analysts, Athlete Endorsements, and Cricket Puns in Underwhelming Ads
Loading more articles...
Ads That Fell Flat: Sania Mirza, PhonePe, Neeraj Chopra Campaigns Miss the Mark
S
Storyboard•17-03-2026, 16:53
Ads That Fell Flat: Sania Mirza, PhonePe, Neeraj Chopra Campaigns Miss the Mark
•The Derma Co's campaign with Sania Mirza, while logical for sun protection, uses a straightforward endorsement format lacking depth.
•PhonePe's 'akhada analysts' ad, created by Ogilvy, offers humorous visuals but the core concept of financial decisions as team dynamics feels familiar.
•Powerade's campaign featuring Neeraj Chopra and Shubman Gill, also by Ogilvy, follows a predictable sports drink narrative of endurance and recovery.
•Kurkure and Flipkart Minutes print ads use cricket-themed wordplay; Kurkure's Hinglish narrative is lengthy, while Flipkart's 'India kiwis kha jao' might miss some readers.
