Advertising's Burnout Crisis: Can 'Right to Disconnect' Bill Offer a Solution?
Advertising
S
Storyboard•12-01-2026, 08:04
Advertising's Burnout Crisis: Can 'Right to Disconnect' Bill Offer a Solution?
- •The 'Right to Disconnect' Bill, reintroduced in December 2025 by NCP MP Supriya Sule, aims to give employees the legal right to disengage from work communications outside official hours.
- •Advertising industry professionals, like Harish Venkatesh, highlight a toxic work environment with long hours, burnout, and delayed salaries, even in established agencies.
- •KV Sridhar, Nihilent Limited, is skeptical the Bill will change advertising, arguing creative work is responsibility-driven and doesn't follow fixed hours, citing shrinking retainers and increased communication velocity.
- •Prathap Suthan, BangInTheMiddle, believes the Bill is a necessary disruption to challenge client-agency dynamics, force better planning, and improve talent retention.
- •Krishna Iyer, Lintas Live, notes that India's burnout rate is high (58-62%), especially in creative industries, and the Bill could provide much-needed guardrails against the 'always-on' culture.
Why It Matters: The 'Right to Disconnect' Bill seeks to combat widespread burnout in advertising, but its effectiveness in creative roles is debated.
✦
More like this
Loading more articles...
