Quick-Commerce Giants Drop '10-Minute Delivery' Claims After Labour Ministry Push
Business
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CNBC TV18•14-01-2026, 16:23
Quick-Commerce Giants Drop '10-Minute Delivery' Claims After Labour Ministry Push
- •Blinkit, Instamart, and Zepto have removed explicit "10-minute" delivery claims from their branding and app descriptions.
- •The change follows meetings with Union Labour Minister Mansukh Mandaviya, who urged platforms to move away from time-bound promises.
- •Blinkit's slogan changed from "10,000+ products delivered in 10 minutes" to "30,000+ products delivered at your doorstep."
- •Instamart now uses "Grocery & more," and Zepto states "Grocery in minutes," avoiding specific time commitments.
- •The Labour Ministry raised concerns that strict timelines pressured gig workers, compromising their safety; the move is welcomed by labour advocates.
Why It Matters: Quick-commerce platforms voluntarily dropped 10-minute delivery claims to ease pressure on gig workers.
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