Paytm's Ad Revenue Dips 11% to Rs 228 Cr Despite UPI GMV Surge
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Storyboard•29-01-2026, 20:02
Paytm's Ad Revenue Dips 11% to Rs 228 Cr Despite UPI GMV Surge
- •Paytm's marketing services revenue declined 11% year-on-year to Rs 228 crore in the December quarter.
- •The company attributed the revenue dip to changes in promotional content serving and a focus on targeted customer cohorts.
- •Paytm reported a consolidated profit of Rs 225 crore, a 971% QoQ increase, driven by tighter cost controls.
- •Total expenses decreased 2% year-on-year, with employee benefit expenses seeing a 4.6% reduction.
- •UPI Gross Merchandise Value (GMV) grew 35% over nine months, significantly outperforming the industry's 16% growth.
Why It Matters: Paytm's ad revenue fell due to strategic changes, but overall profit surged from cost controls and UPI growth.
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