Zee Entertainment Q3 FY26 Ad Revenue Dips 9% Amid FMCG Slowdown
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Storyboard•22-01-2026, 14:29
Zee Entertainment Q3 FY26 Ad Revenue Dips 9% Amid FMCG Slowdown
- •Zee Entertainment's ad revenue for Q3 FY26 declined by 9.46% year-on-year to Rs 851.5 crore.
- •The company attributed the fall in advertising income to subdued spending by Fast-Moving Consumer Goods (FMCG) companies.
- •Subscription revenue saw a sequential improvement, rising 2.6% quarter-on-quarter to Rs 1,050.2 crore, and 7% year-on-year.
- •Despite ad revenue pressure, Zee's total income increased 14% year-on-year to Rs 2,298.5 crore.
- •Profit after tax decreased by 5.5% year-on-year to Rs 154.8 crore, with an EBITDA margin of 10.5%.
Why It Matters: Zee Entertainment faced a 9% ad revenue drop in Q3 FY26 due to FMCG slowdown, despite subscription growth.
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