Political Ad Spending Soars to ₹3,100 Crore in FY25 Ahead of Lok Sabha Polls
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Storyboard•29-01-2026, 08:33
Political Ad Spending Soars to ₹3,100 Crore in FY25 Ahead of Lok Sabha Polls
- •Political advertising and publicity expenditures surged by 76% year-on-year to ₹3,124 crore in FY25, driven by the 2024 Lok Sabha polls.
- •The BJP was the largest spender, accounting for over 70% of the total with ₹2,257 crore, reflecting a "permanent campaign mode."
- •The AICC significantly increased its outlay to ₹571 crore, focusing on digital and regional TV, but the spending gap with BJP widened.
- •Regional parties like BJD, YSRCP, and AAP also saw sharp spikes in spending, particularly in states with upcoming elections.
- •Television, digital platforms, and outdoor advertising absorbed the bulk of the spending, benefiting India's media ecosystem.
Why It Matters: Political advertising spending reached ₹3,124 crore in FY25, with BJP dominating, highlighting media's growing role in elections.
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