Matrix Appoints Global Sensation KATSEYE as New Brand Ambassadors

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Matrix Appoints Global Sensation KATSEYE as New Brand Ambassadors

Representational image (Image: News18)

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News18•11-03-2026, 16:15

Matrix Appoints Global Sensation KATSEYE as New Brand Ambassadors

•Professional haircare brand Matrix announces global girl group KATSEYE as its new Global Brand Ambassadors.
•Partnership merges Matrix's 40-year legacy of inclusive haircare with KATSEYE's individuality and diverse hair textures.
•KATSEYE will star in "Matrix Moves," a 2026 global campaign introducing "Hairography" – hair as an extension of movement.
•Indian-origin member Lara Raj showcases "The Sleek Swerve" using Mega Smooth, Matrix's biggest franchise in India.
•Matrix's mission "All Hair Types. All Humans" and "Matrix Joy" align with KATSEYE's values of inclusivity and self-expression.

Read Full Article on News18 in English

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