Global Girl Group KATSEYE Named Matrix Brand Ambassadors

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Matrix names global girl group KATSEYE as new brand ambassadors

Representational image (Image: News18)

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News18•09-03-2026, 14:15

Matrix names global girl group KATSEYE as new brand ambassadors

•Professional haircare brand Matrix announced global girl group KATSEYE as its new Global Brand Ambassadors.
•The partnership emphasizes individuality, self-expression, and inclusivity, aligning with Matrix's 'All Hair Types. All Humans' mission.
•KATSEYE will star in the 2026 global campaign 'Matrix Moves,' introducing 'Hairography' – hair as an extension of movement.
•Indian-origin member Lara Raj will showcase 'The Sleek Swerve' using Mega Smooth, highlighting its performance under pressure.
•Matrix's legacy focuses on 'uncomplicated professional' solutions like Mega Smooth and Instacure, ensuring healthy, vibrant hair for all.

Read Full Article on News18 in English

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